With the onset of Lockdown, it has become a basic necessity for a business to be present online. Many SMBs that have never experienced the digital platforms have started entering the online space. Read this blog to learn 6 sure shot digital marketing strategies that work for small and medium businesses.
Digital Marketing Strategies that work for Small and Medium Businesses
1. Google Local Listings
Did you know that a business that has its presence online grows 40% faster than the business that does not? This proves that Google My Business is indispensable for SMBs.
Google is the most sought after search engine for customers who are looking for products or services.
Google My Business is a free and powerful tool that gives the advantage of displaying complete information of any business in a nutshell; including photos, timings, addresses, etc.
You could also add your location maps, products list, and take reviews from your valued customers and build credibility. As this is a local listing, there is more relevance in being visible to customers in your respective location.
If you need more information about creating a Google My Business account, contact us.
2. Start promoting in the right Social Media Channel
If you are new to Social media and want to start promoting, the first step is to choose the right platform for your business. Choosing a couple of right platforms and focussing saves energy and time compared to maintaining a number of accounts with little focus.
You could do some research on the aptest platform depending on the business type and investing your time in promoting there. Social Media platforms can also be used for advertising even if you don’t have a website for your business.
3. Email Marketing
Email Marketing is a cost-effective way of building a relationship with your prospects or nurturing relationships with customers.
Once you start getting signups on your website, bi-monthly or weekly newsletters can be scheduled. You can send updates about your sales, offers, new launches, etc to keep them engaged.
4. Search Engine Optimization
If you have launched a new website or just started building one, SEO would be a great service to invest along with your website.
Experts warn that around 80% of small businesses do not invest in SEO & Content marketing, and are missing a key marketing opportunity. What is the fun in having a website without having regular visitors?
SEO helps in ranking your website in Google Search when your prospects search for your related keywords.
Even though SEO is considered as a long term strategy, basic SEO is necessary for SMBs who are looking to establish their business to pop up in search results.
5. Google Ads
No matter your business is small or Big, Startup or well known, a never-failing strategy that you can follow is Google Ads.
If you have a website and want to build revenue instantly, Google Ads is your only choice.
Did you know that people who click on Google ads are 50% more likely to make a purchase?
Google Ads displays your ads on the first page of Google and invites clicks from people who search for your related keywords, products, or services. This is better than any other form of Traditional Or Digital Marketing.
6. WhatsApp Marketing
With the growth in the use of mobiles, WhatsApp has become a great tool to market the products and services of businesses. With around 1.5 billion worldwide active daily users, it gives a huge market penetration for businesses.
By using WhatsApp click to chat from your various channels, you can build connections on WhatsApp and start promoting your brand.
WhatsApp business was designed keeping the small business owners in mind. It is an easy way to be on top of the mind of people in the best economical way and to connect personally.
If you need us to help you in building a Digital strategy for your business, contact us.