Digital Marketing Ideas & Concepts
Importance of Macro and Micro Goals in Digital Marketing
Being a business owner, it is pretty obvious that you know the importance of goals. Did you know that by defining the Macro and Micro properties, goals can be achieved? Want to know how? This blog is for you. Effective digital marketers use the concept of Macro and...
Facebook – Jio Deal & All about Facebook Shops
Tech Giants targeting hyper-local market in India When Facebook announced that they have bought a 9.9% Stake in Reliance Jio for a whopping 43,574 crore merely a month ago, it kept the business minds thinking about the core idea of the deal. With the announcement of...
How brands have made Social Media a center stage and built relationships
According to the digital statistics, social media activity experienced a major 50% surge in India in the wake of the global pandemic situation. The good side of this spike in digital consumption of social media is that more brand awareness campaigns were triggered...
Consumer Behavior Post Covid19 Recession and how businesses can overcome
Recently, the Coronavirus crisis and the recession that followed have been discussed in extensive detail, even by laymen. A reason this recession is unlike no other is because of the unexpectedness of it. Understanding how this crisis affects consumer behavior is...
Marketing Automation – a game changer for Sales and CRM
If any business capitalizes on it efficiently, Marketing Automation is a real time saver. This is a simple concept and an effective tool, especially for SMB’s to manage daily tasks while saving time for the more important ones. The sole aim of using marketing...
Case Study: Impact of Marketing during a recession
Case study out of Real Experiences! On the outbreak of the Corona Virus, there has been a lot of talk and chaos about the economic recession. After the great recession ended about a decade ago, this is said to be the worst hit. Many companies lose their revenue and in...
Importance of online reviews for a business and tips to build them
Did you know that the online reviews customers write about your business either make or break your business? 91% of the people who visit your business online read your reviews and 84% of them believe it. Such is the importance of reviews in the Digital world! Why are...